Ep 171: What AI Really Means for the Future of Commerce with Mac King, CRO & Co founder of Domaine

On this episode, I’m joined by Mac King, co-founder of Domaine, to talk about how agencies are navigating the next wave of commerce and AI.

We catch up on what’s changed since he was last on the podcast, including the merger that created Domaine, their move into the UK market, and how the agency is scaling internationally. Then we get into Domaine’s AI Commerce Suite and what it reveals about how brands are starting to use AI both on-site and behind the scenes.

We talk about how agencies can separate real innovation from AI marketing spin, what makes an AI-native tech stack, and how services businesses can balance experimentation with credibility.

Finally, we explore how this connects to Factory’s Internal and External AI framework, what each of us is seeing in the market, and where the biggest operational opportunities might appear next.

If you’re thinking about where AI actually fits inside a modern commerce organisation, this one’s for you.

This podcast is brought to you by Glara.ai - the Generative Engine Optimization (GEO) platform helping ecommerce brands grow through AI search visibility.

👉 Learn more at Glara.ai/offcuts

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