Why Bookings Feel Hard with Heather Lahtinen

306 - If you’ve ever wondered why inquiries go silent or potential clients disappear, you’re not alone. But here’s the thing: the real reason isn’t your pricing, your competition, or even the economy. 

In this week’s episode, Heather breaks down the surprising truth behind why clients aren’t booking—and how you can turn it around starting today.

What to Listen For:

• The simple reason clients don’t book (and why it’s not your pricing).
• How to take action daily and build unstoppable momentum.
• The difference between hoping for clients vs. actively creating them.
• What Heather means by “failure gold” and why failing more often can accelerate your growth.
• How to build belief before you have results (and why this is a game-changer).
• The mindset shift that turns rejection into confidence.
• Why your first $1,000–$10,000 sale can feel exciting AND easy.
• A challenge you can do today to start proving to yourself that clients are out there waiting for you.

Booking clients isn’t about fancy contests or a secret strategy—it’s about uncovering the real reason behind the “no’s” and shifting into action that works. Heather’s insights will surprise you, but once you see it, you can’t unsee it.

👉 Don’t miss the rest of the 4 Clients in 4 Weeks Challenge—replays are available now, and you can still join us live for the final two calls.

Additional Resources

• Master the craft of pet photography at the Hair of the Dog Academy – www.hairofthedogacademy.com
• Stop competing on price, sell without feeling pushy, and reach consistent $2,000+ sales in the Freedom Focus Formula – www.freedomfocusformula.com
• Crack the code to booking more clients inside Elevate – www.freedomfocusformula.com/elevate
• Discover the world of commercial pet photography in the Commercial Pet Photography Academy – www.hairofthedogacademy.com/commercial
• Join the 4 Clients in 4 Weeks Challenge – www.hairofthedogacademy.com/4c4w

JOIN THE PARTY:

• Connect with us on Instagram
• Explore valuable pet photography resources here
• Discover effective pricing and sales strategies for all portrait photographers.
• Ready to grow your business? Elevate helps you do just that.
• Check out our recommended gear and favorite books.