Thousands of guests have visited Oracle Industries Innovation Labs, physically and virtually, to see how this Big Tech giant is innovating to help shape the future of various industrial industry verticals. Burcin explains why he helped found the Innovation Labs with a mission to create an environment and physical space that offers hands-on experiences to learn in these industries that often can’t afford to ‘fail fast, fail often’ in operational industrial settings. He discusses how their labs act as a means of Innovation-as-a-Service to help their customers and partners effectively cut through the tech buzzwords to find real-world application and value. Finally, we cover the topic of ‘build vs. partner vs. buy’, and why regardless of the tactic chosen, it is key for Oracle to build a robust ecosystem of external partners and startups that can foster a win/win for all sides to learn from one another along this digital transformation journey.