Covering Apple's 1996 acquisition of NeXT, including Steve Jobs' hero story, the launch of the NeXT computer and its lack of product market fit, NeXT's transformation into a software company, the acquisition and integration of NeXT by Apple, and the importance of strong leadership in a company.
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Quick takeaways
Steve Jobs' leadership and vision played a crucial role in the success of Apple and Next, demonstrating the significance of having a 10X leader at the helm.
Steve Jobs recognized the value of building a strong developer ecosystem, showcasing the importance of developer ecosystems in driving the success and adoption of a platform.
The Next acquisition played a pivotal role in Apple's success and dominance in the market, making it one of the most impactful acquisitions in technology history.
Deep dives
The Power of a Founder's Leadership
Steve Jobs' leadership and vision played a crucial role in the success of Apple and Next. His ability to inspire and lead his team, as well as his relentless pursuit of innovative ideas, set him apart as a 10X leader. Having a founder at the helm can make a significant difference in the direction and success of a company.
The Importance of Building Developer Ecosystems
Steve Jobs recognized the value of building a strong developer ecosystem. By urging developers to build on the Next operating system and promising them greater power and capabilities, he was able to create a foundation for future growth and innovation. This demonstrates the significance of developer ecosystems in driving the success and adoption of a platform.
Flamboyant Originality and Delightful Products
Snapchat's ability to create original, visually appealing, and user-friendly products like ghost codes, filters, and spectacles showcases the importance of building products that are different and delightful. This originality, combined with a focus on usability and solving user needs, sets companies like Snapchat and Apple apart from their competitors.
Apple's pivoting to become a software company
In the podcast episode, it is discussed how Apple's company Next realized the challenges of selling hardware and decided to transition to selling software instead. They separated out Nextstep, the operating system, and started selling it to other computer manufacturers. This shift away from being a vertically integrated software and hardware company was significant during that time. The podcast also highlights the power of the operating system, as it was on a Next computer that Tim Berners-Lee invented the worldwide web, and John Carmack at id Software created groundbreaking 3D video games like Doom.
The transformative impact of the Next acquisition for Apple
The podcast delves into the history of Apple prior to the Next acquisition and how they were falling behind in the market. After purchasing Next, Apple integrated aspects of the Next operating system into their products. This acquisition and subsequent integration played a pivotal role in Apple's success, allowing them to launch products like OS X, the iPod, iPhone, iPad, Apple TV, and more. The Next acquisition not only saved Apple from potential failure but also paved the way for Apple's incredible growth and dominance in the market, making it one of the most impactful acquisitions in technology history.
Ben & David broadcast live from the 2016 GeekWire Summit covering one of the all-time greats, Apple’s 1996 acquisition of NeXT. This episode has it all: the Steve Jobs hero story, Apple, I.M. Pei, Ross Perot, Aaron Sorkin, Nobel Laureates and… Gil Amelio? Does NeXT rank atop the best acquisitions ever? Our own heroes cast their votes.
1980’s era Apple, entering the age of the “workstation”, with John Sculley as CEO and Steve Jobs leading the newly formed SuperMicro division working on building the “BigMac"
Jobs’ resignation from Apple on September 13, 1985 to start NeXT, taking with him SuperMicro division employees Joanna Hoffman, Bud Tribble, George Crow, Rich Page, Susan Barnes, Susan Kare, and Dan'l Lewin
Apple’s subsequent lawsuit against Jobs and, Steve’s classic quote in response: "It is hard to think that a $2 billion company with 4,300-plus people couldn't compete with six people in blue jeans."
NeXT’s “anti lean startup” approach, spending $100k on brand identity and moving into I.M. Pei designed offices