#234: “Beyond installs: the future of app growth (2025)” App Promotion Summit London panel

It’s been a couple of weeks since we wrapped up our App Promotion Summit London 2025. We were really happy to have so many bright, smart people under the same roof to share their knowledge and experience in app growth, app product development, ASO and so much more.

We had several hundred folks from all corners of the world listening and learning from presentations and workshops, connecting with each other and do business.

One of the highlights of the event was the “Beyond Installs: the future of app growth 2025” panel and in this episode we want to share it with you.

The panel brought together people from four verticals - navigation, financials, e-Learning and gaming.

This panel of experts included:

• Nidhi Singh, the Regional Marketing Manager for UK & Turkey at AppsFlyer
• Greg Turtle, Head of Growth at what3words
• Giulia Saletto, Head of Performance Marketing & Growth at Tide
• Diane Germann, Head of Paid Content and Social at Blinkist
• Yagiz Ozyurek, UA Team Lead for Product Madness