In this episode of the Influence Anyone Podcast, host Howie Chan interviews Roger Dooley, one of the sharpest minds in behavioral science and marketing, and the author of Friction and Brainfluence. They delve into how to use effort, or the lack of it, as a weapon of influence.

Roger provides ways for small businesses and solopreneurs to use AI and behavioral science principles to help them with their businesses. He also shares why even your most motivated customers will bail on you and what to do about it, as well as what every business gets wrong about the power of friction, from healthcare to e-commerce.

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Episode Breakdown:

0:00:00 Dogs, low effort, and principles of influence

0:10:19 Friction and the Persuasion Slide framework

0:20:31 How to use AI to get a leg up in your business

0:30:20 Improve emotional decisions and communication

0:42:39 Reducing friction, the IKEA effect, and Hook Model

0:47:02 The democratization of neuromarketing tools

From Our Guest:

Get the books, Friction, Brainfluence, and The Persuasion Slide.

Listen to Roger's podcast Brainfluence.

Here's the AI Eye Tracking Simulator Roger mentions.

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