PLG are three letters that are all the buzz in the B2B world, but what do they even mean? In this episode, Correlated Cofounder and CEO Tim Geisenheimer joins Hillary Carpio to take listeners through the basics of product led growth. Hillary asks the "embarrassing simple" questions so you don't have to, like what the heck is PLG, really? Who should be doing it and who should not be? Why is it so popular and what tips does Tim have for listeners on the product led growth journey? This episode is a great crash course on PLG in under 30 minutes.