Referrals are the most significant advantage for employers, as a positive and equitable candidate experience significantly increases the likelihood of receiving referrals. Even candidates who are not selected but had a positive experience may still become brand advocates and referral sources. Referrals make up 20% to 40% of the workforce hired by employers, making them a crucial competitive advantage, particularly in the 2022 job market. Kevin Grossman, the President of Talent Board, shares data supported by research on how a candidate's experience affects the influence of a referral.
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