Living The Red Life

How Polly Benson Beat Copycats and Built a Purpose-Driven Brand

Apr 16, 2025

15:48

Polly Benson, a passionate occupational therapist turned entrepreneur shares her incredible journey of invention, impact, and business growth. Creator of the LegiLiner, a unique rolling ink stamp that helps children develop consistent handwriting, Polly has influenced over a million young lives through her innovation. With a heart for service and a mind for strategy, her mission blends education, creativity, and purpose.

Throughout the episode, Polly and Rudy dive deep into the business lessons she's learned—especially the concept of "Who, not How", which emphasizes leveraging others' strengths to grow faster. They discuss the challenges of scaling, hiring, protecting intellectual property, and creating a true business—not just a product. Polly also opens up about setbacks like copycats on Amazon, and how she bounced back by focusing on community-building, memberships, and value-driven entrepreneurship.

CHAPTERS

01:06 – The LegiLiner Entrepreneur journey

03:09 –The Power of “Who Not How”

05:05 – Invest in your business through other’s expertise

06:02 – What’s a great first hire?

07:10 – The smart way to grow your business- don’t do it all yourself.

08:28 – You don’t have a business, you only have a product. Growth through adding value.

10:48 – Email is an asset.

12:06 – Challenges: dealing with Copycats & Creative Confidence to compete.

13:36 – Legacy Over Profit: Fight back with strategies

14:39 – How to contact LegiLiner

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