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The method of starting a sales pitch by defining the problem is prevalent but may often lead to ineffective outcomes. This approach typically presents a generic issue that customers are already aware of, which can result in disengagement during the pitch. For instance, stating that 'enterprise data is exploding' fails to differentiate the solution being offered and can diminish the credibility of the salesperson. Thus, while this may be a common starting point, it lacks the specificity that could help distinguish a company from its competitors.