JD Prater is Evangelist at Quora. In this episode, JD takes us behind the scenes of this Silicon Valley startup, which boasts over 300 million monthly visitors, and explains how Quora is monetising its business and developing its marketing strategy. In addition, JD talks about how Quora’s marketing team are competing for a share of digital marketer’s ad spend, their positioning strategy, and some of Quora’s most effective marketing tactics and channels. JD also talks about his role as an evangelist, what it entails, and how you can embrace an evangelist mindset to grow your personal brand. Links: Quora >> https://www.quora.com The Attention Merchants: The Epic Scramble To Get Inside Our Heads >> https://www.goodreads.com/book/show/28503628-the-attention-merchants Follow JD on Twitter >> https://twitter.com/jdprater --- Advance B2B >> www.advanceb2b.com Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub Follow Edward on Twitter >> twitter.com/NordicEdward