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Asaf Nadler is the CEO and co-founder of Addressable, specializing in data-driven user acquisition for Web3. Asaf has 18 years of experience in data analytics and holds a PhD in software engineering focusing on big data analytics, AI, and blockchain.

In our conversation, we explore how Addressable is transforming digital marketing practices for the Web3 space.

How Addressable associates on-chain data with social data to understand and target Web3 audiences
Integrations with platforms like Twitter, Reddit, and display ad networks to reach users where they spend time
The role of AI in identity matching, attribution, and campaign optimization
Case studies and success stories of effective Web3 marketing campaigns
Asaf's excitement about the shift of Web3 into the mainstream and the need for better marketing infrastructure
Recent integrations with mobile analytics partners and automated campaign optimization

⚠️ If you want to try out Addressable yourself, use coupon code WEB3CMO on the payment page, it will give you 10% off.

This episode was recorded through a Podcastle call on April 25, 2024. Read the blog article and show notes here: https://webdrie.net/the-impact-of-blockchain-technology-on-ad-targeting-with-asaf-nadler/

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