What makes cults so intriguing and frightening? What makes them powerful? The reason why so many of us binge Manson documentaries by the dozen and fall down rabbit holes researching suburban moms gone QAnon is because we’re looking for a satisfying explanation for what causes people to join—and more importantly, stay in—extreme groups. We secretly want to know: could it happen to me? Author and journalist Amanda Montell’s argument is that, on some level, it already has. In this episode, CIIS professor, writer, and speaker Zara Zimbardo talks with author and journalist Amanda Montell about her latest book, Cultish, in which she argues that the key to manufacturing intense ideology, community, and us/them attitudes all comes down to language. Zara and Amanda discuss influence, the social science of cults, and how to recognize the language of fanaticism all around us. This episode was recorded during a live online event on July 14th, 2021. A transcript is available at ciispod.com. Many of the topics discussed on our podcast have the potential to bring up feelings and emotional responses. We hope that each episode provides opportunities for growth, and that our listeners will use them as a starting point for further introspection and growth. If you or someone you know is in need of mental health care and support, here are some resources to find immediate help and future healing: suicidepreventionlifeline.org sfsuicide.org ciis.edu/counseling-and-acupuncture-clinics