Matty is one of the world's foremost experts on tokenomics, having led token design efforts for Status.im and advising 50+ projects on their token design to-date. Throughout this episode, we unpack various topics within Matty's open-source guide "Tokenomics for Builders" and ask him to elaborate on some of the key Dos and Don'ts of incentivizing user behavior with tokens. We also cover why historical examples like STEPN and Steemit failed and chat about the importance of sybil resistance in making any design work. This episode is a great primer into the world of tokenomics and is an incredibly useful resource for builders, investors, researchers, and anyone in-between.

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Time Stamps

0:00 - What are tokenomics

5:27 - Defensibility of web3 network effects

9:30 - Uniswap and Unibot as token models

16:21 - Has Friendtech solved social model

20:57 - Incentivising low vs high frequency activity

26:44 - Overcoming the cold start problem

33:11 - What Stepn got right and wrong

39:53 - Is holder governance a good idea

42:50 - Matty’s current projects

51:06 - Are tokenomics held back by regulation

55:22 - Achieving Sybil resistance

1:00:07 - Are bull runs driven by new tokenomic models

1:04:30 - Which projects have innovated

1:15:23 - What is Matty bearish on

1:17:38 - Tokenomics Design Canvas for builders

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Podcast Resources

Follow Sal: https://twitter.com/Sal_The_Bull

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Follow Unlayered: https://twitter.com/UnlayeredPod

Subscribe on Spotify, Apple, or Google: https://unlayered.io/

Clips on YouTube: https://www.youtube.com/@UnlayeredPod

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Episode Resources

Follow Matty Tokenomics : https://twitter.com/MattyTokenomics

Tokenomics For Builders : https://tr.ee/8sTcnRLPTZ

Tokenomics Design Canvas : https://tr.ee/fcCeSk9smS

Tokenomics Design Playlist : https://tr.ee/Bj9NbTkuQg

Multicoin DePIN Tokenomics : https://multicoin.capital/2023/09/21/exploring-the-design-space-of-deping-networks/

Matty's Masterclass on Tokenomics (@mattyTokenomics)