Social Currency with Sammi Cohen Neil Parikh (Casper, Slingshot AI) on Using AI for Emotional Wellbeing, Lessons from Cofounding Casper and Finding Winning Angel Investments
Oct 7, 2025
Neil Parikh, co-founder of Casper and current leader at Slingshot AI, discusses his journey from sleep to mental health tech. He explores how AI can bridge gaps in behavioral health, emphasizing the ethical considerations of using AI in therapy. Parikh shares insights on the surprising user behaviors of his AI tool, Ash, and why he believes in the potential of mission-driven technology. He also provides practical fundraising advice for aspiring entrepreneurs, stressing the challenges that come after raising capital.
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From Med School To Mattress Trojan Horse
- Neil Parikh left medical school and found Casper by chance in a coworking space with a future co-founder.
- They used mattresses as a Trojan horse to build a broader sleep brand and movement.
Sleep Became A Functional Category
- The sleep market evolved from ignorance to a full functional category driven by wellness trends and wearables.
- This shift converted many fashion purchases into functional sleep investments and expanded the category.
Don't Bet Only On Direct-To-Consumer
- Think lifecycle and channels, not just direct-to-consumer as a permanent differentiator.
- Expand into wholesale, retail, and owned stores when customers demand in-person experiences.
