The Next Generation #55 — How Building A Personal Brand Is The Ultimate Business Advantage — Dave Gerhardt
As Drift's first marketing employee in October 2015, Gerhardt built the company's foundation for scale in his four-year tenure. Today we talk about his thoughts on B2B marketing and how to get started today. He built the initial marketing organization at Drift, which now boasts 500+ employees; created the brand's keynote annual event, HYPERGROWTH; and co-wrote the best-selling book that launched the category, Conversational Marketing. His impact on the company laid its foundation for rapid growth, which was recognized by Deloitte in 2020, when Drift ranked No. 6 on its Technology Fast 500 List for 35,474 percent revenue growth from 2016-2019. Gerhardt is also the founder of Dave Gerhardt Marketing Group (DGMG) and runs a community of over 3,000 marketers. Be sure to check out Dave on Twitter: @davegerhardt. Want to hear about new episodes? Subscribe via email and check us out on Twitter: @TheNextGenPod