Word of mouth is still the most powerful marketing tool in the business. Today we speak with Amanda Tress, founder of FASTer Way to Fat Loss, whose micro-influencer and word-of-mouth campaign has grown her business at an astounding— it’s made $65 million in two years. We open the conversation by talking about how Amanda started her program as a side-hustle with only 11 clients. She explains her business model and why not everyone can get certified as a FASTer Way to Fat Loss coach. A key takeaway, Amanda shares how she turned her customer force into her sales force by using her clients as affiliates and influencers.
The Influential Personal Brand Podcast