Today I interviewed Christopher Lochhead and Eddie Yoon. Two master marketers who developed a fascinating new process called “Category Design”.

If you’ve ever tried to build a brand, promote a product, or grow a following, this is a must-watch episode.

As you’ll hear in my opening comments, these two guys have single-handedly changed how I think about online marketing.

If you listen to one podcast episode this year, it should be this one.

Books Mentioned

The 22 Laws of Category Design: https://amzn.to/3PQwPj5

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