The Content Collective

10 lessons I have learned from creating content for 10+ years

Jan 15, 2025

Discover the hard-earned truths from over a decade of content creation. Learn the importance of building genuine relationships rather than just chasing algorithms. Find out why consistency is more valuable than fleeting creativity. Embrace the mantra that 'done is better than perfect' and honor your personal energy. Plus, uncover the power of repurposing content to maximize its impact. This insightful discussion is packed with practical advice to help you create content that truly resonates.

14:39

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Quick takeaways

Building relationships and genuine interactions are more impactful for business growth than merely following algorithms or posting schedules.

Prioritizing completion over perfection allows content creators to share ideas more frequently, leading to deeper connections and engagement with their audience.

Deep dives

The Importance of Genuine Connections

Building a successful business relies more on genuine relationships than on algorithmic strategies. The experience illustrates that while techniques like perfecting hashtag use and adhering to posting schedules seem crucial, real engagement occurs through meaningful conversations on platforms. Genuine interactions in direct messages or through comments yield greater impact on business growth than any algorithmic hack. Ultimately, the focus should shift from chasing the algorithm to nurturing connections that foster loyalty and community.

Ten Essential Lessons from a Decade of Content Creation

15min

After over a decade of content creation, I've learned some crucial, often uncomfortable truths. In this episode, I share ten vital lessons, not just the typical advice about posting consistently or using certain hashtags. From understanding that algorithms don't build businesses, people do, to the importance of valuing consistency over creativity, these insights are grounded in real experiences. You'll learn why done is better than perfect, why you should honor your energy, and the necessity of repurposing content. It's time to break free from ineffective strategies and start creating content that truly works for you.

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