Are women the key to an electric vehicle future?

Despite being more likely to be concerned about climate change women are less likely than men to buy an electric car, or to say that they plan to. But they could be key to driving growth in the industry. Kim Chakanetsa speaks to women from US and India about driving change and innovation in electric vehicles.

Linda Zhang is the chief engineer responsible for leading the team delivering an all-electric version of Ford’s F-150 pickup truck, the best-selling pick-up truck in the world. Linda was born in China, she moved to the US as a child and followed her father to work at Ford where she’s been now for 26 years. The F-Series has 16.6 million trucks on the road in the US where it’s the country’s best-selling vehicle. The all-electric version was released 26 April 2022.

Sulajja Firodia Motwani is CEO of Kinetic Green, a company based in Pune in India which specialises in electric three-wheelers and scooters. She says the industry is a vibrant one that offers huge opportunities for women.

Produced by Jane Thurlow

(Image: (L) Linda Zhang, credit Linda Zhang. (R) Sulajja Firodia, credit Sulajja Firodia.)