Planning The Rest Of 2023 For My Business (Part 1)
Oct 22, 2023
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The speaker discusses their business planning process for the end of 2023, including using the 'Sprint' Method and analyzing data. They share insights from their 80/20 Analysis and reveal their decision to stop newsletter sponsorships, affiliate marketing, coaching, and brand deals. They talk about their plan to spend money to free up their time. They emphasize the importance of focusing on revenue streams, streamlining content creation, and delegating tasks. They share their goal of doubling course enrollment and implementing a singular objective strategy for their business.
Focusing on the course 'How to Work Less' as the primary revenue generator and dropping or limiting activities with lower returns leads to increased profitability.
Investing in hiring a skilled writer and streamlining the content creation process allows for more time to work on essential business growth tasks and generate new ideas.
Deep dives
Identifying the top revenue-generating areas of the business
By analyzing the financial data, it was discovered that the course 'How to Work Less' generates 86% of the business's revenue. Other areas, such as brand deals, newsletter sponsorships, and coaching only contribute a small percentage. This insight led to the decision to focus primarily on the course and drop or limit activities with lower revenue returns.
Investing in a writer to repurpose content
A plan was made to hire a skilled writer to repurpose existing content, such as podcast episodes and Workless Wednesday newsletters, into social media posts. This would allow the business owner to focus on creating new ideas and insights, while freeing up time spent on content distillation and creation.
Streamlining content workflow and backlog creation
Efforts are being made to streamline the content creation process and create a backlog of social media content, podcast episodes, and Workless Wednesday newsletters. This would reduce the reactive nature of content creation and allow for a month-long backlog, enabling the business owner to spend more time working on growth tasks.
Considering additional investments to buy back time
Other potential areas for investing to buy back time include working with a writer to improve sales emails and landing pages. The possibility of turning the podcast into YouTube videos is also being considered. The focus is on freeing up time and energy to work on essential business growth tasks.