Main Street Business #490 Why Every Main Street Business Owner Should Be A SPARTAN w/ Joe De Sena
Apr 8, 2024
23:11
In this episode of the Main Street Business Podcast, hosts Mark J Kohler and Mat Sorensen welcome renowned entrepreneur and industry leader, Joe De Sena.
Together, they unpack Joe’s journey to building Spartan, a powerhouse endurance sports brand, and how business owners can overcome obstacles in order to achieve the same level of success.
Here's what you can look forward to in this episode:
- Joe shares the origin story of the Spartan race concept and its evolution over time.
- Joe discusses the impact of participating in Spartan races for individuals and business teams.
- He underlines the importance of prioritization, commitment, and discipline in achieving goals.
- Joe explains how to face challenges head-on and applies lessons learned from Spartan races to business obstacles.
- He emphasizes using Spartan core values for business growth and development, fostering honesty, discipline, and accountability.
- Compares ancient business principles to modern-day entrepreneurial values and commitments.
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