Deep Dive: Are you measuring right?

Whether setting up OKR, monitoring your “product health” or just running experiments, there are countless reasons why, as a product professional, you should measure what you do and set goals. 

In this Podcast, we go through the 4 most dangerous mistakes product managers and other business leaders do while creating measures and KPIs: 

1. Relying on “relative changes” measures instead of absolute values
2. Having too complex measures
3. Creating “Frankenstein or fake metrics”
4. Forgetting to set up ownership and rituals
   
   

We discuss how these errors can have a cascading effect on the decision-making process, and what are some simple ways to set up sound and consistent metrics.

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