

Dana White
Dec 12, 2023
Dana White, the President of the UFC, shares insights on building a global sports empire and the significance of national pride at Madison Square Garden. He discusses the UFC's entry into New York, partnerships like Bud Light, and the evolving patriotic narrative in sports. White reflects on his experiences in Abu Dhabi, showcasing the region's forward-thinking infrastructure and warm hospitality, contrasting it with typical American perceptions. He emphasizes the value of loyalty and connections in business, as they fortify relationships in challenging times.
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UFC's New York Struggle
- The UFC was initially blocked from New York, not due to the sport itself, but because of the culinary union's influence.
- After finally gaining access, UFC events became top-grossing events at Madison Square Garden.
Support Bud Light
- If you consider yourself a patriot, support Bud Light.
- They are more aligned with patriotic values than other beer companies, according to Dana White.
Flags in the Octagon
- Dana White reinstated national flags in the octagon to celebrate fighters' origins.
- He believes everyone should be proud of their country, regardless of others' opinions.