Nodes of Design#36: Brand Design by Phillip J. Clayton

Phillip J. Clayton is a hybrid consultant; his focus is centred around Art & Design and Business & Marketing. He started in the fine arts and found his purpose as a designer and creative consultant with 15+ years of experience working in the creative industry, Advertising & Marketing. He is inspired by people, passionate about teamwork, and practices a holistic approach to delivering excellent creative solutions that drive business results. 

He is a founding partner of noTheName: PJC, a hybrid brand-focused business solutions agency. He is also a writer and a member of the PAC Global Leadership Awards International Judging Commission.

In this episode of Design, Phillip shared insights on Brand Design and its importance and how young creative entrepreneurs enter into brand design. He also spoke about the various Attributes of Brand Design?  And what are the steps involved in designing a brand? In the later part, we spoke about the various parameters to use to measure the success of failure of the brand that you designed. 

Takeaways - What is brand design? What are the various attributes of brand design?  Measuring the success and failure of brand design. 

Tales from Designers around the world - https://medium.com/design-warp

Books recommended by Phillip J. Clayton.

• Creative Strategy & The Business of Design by Douglas Davis.
• The Anatomy of Type by Stephen Coles
• The History of Graphic Design Volume 1 - 1890-1959 by Jens Müller

Thank you for listening to this episode of Nodes of Design. We hope you enjoy the Nodes of Design Podcast on your favourite podcast platforms- Apple Podcast, Spotify, Google Podcasts.

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Nodes of Design is a non-profit and self-sponsored initiative by Tejj.