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Gateless | Business & Self Growth Podcast
A Powerhouse Duo: How Two Sisters Left Their Corporate Jobs to Build an Online Fitness Empire
Jan 25, 2024
Sisters Ashley and Amanda share their inspiring journey from corporate jobs to building their own fitness brand. They discuss leaving stable careers for entrepreneurship, starting as a side hustle, and expanding their reach. They also talk about taking risks, finding inspiration in entrepreneurship, and balancing personal lives with running a business.
43:38
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Quick takeaways
- Finding a passion aligned with core values is crucial for building a strong and supportive fitness community.
- Open communication, understanding strengths and weaknesses, and shared passion are essential for successful sister partnerships in business and personal relationships.
Deep dives
Passion and Mission: Creating a Fitness Brand and Membership
Amanda and Ashley, founders of Build and Burn Co, discuss how they transitioned from corporate careers to creating their own fitness brand and membership. They emphasize the importance of finding a passion and mission that aligns with one's core values. By focusing on making people feel better through fitness, they have built a strong and supportive community. The sisters also share their journey of starting as influencers and gradually expanding their offerings to include workout guides, a fitness app, and their recent launch of an electrolyte brand called Ade.
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