Business of Home Podcast Why did Havenly buy Interior Define?
Feb 27, 2023
01:02:21
Once a buzzy DTC furniture brand, last year Interior Define hit hard times and stopped paying its vendors, leaving thousands of customers in limbo with unfulfilled orders. At the 11th hour, Interior Define was acquired by an unlikely buyer: e-design platform Havenly. This week, Havenly’s CEO Lee Mayer returns to the podcast to talk about the acquisition.
Mayer speaks with host Dennis Scully about the strings attached to venture capital money, the complicated process of acquiring a brand in distress, and why, despite all of the drama, she thought Interior Define deserved another chance.
This episode is sponsored by Loloi and Daniel House Club