About 1/9 earn a living in sales, yet most enter the workforce without any kind of sales training at all. In today's encore episode, we are diving back into the topic of sales, with Mike Bosworth, a seasoned author, and thought leader within the field. We talk about the power of stories and use cases in a sales context, what signals to look for to know whether a prospective buyer is warming up to your offering, the 90 second pitch, and what it means when you hear a prospect drop the F-bomb. Enjoy!
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