Let's Talk Loyalty #126: Loyalty Insights from Epsilon (Short Show Summary)
With a background running customer programmes and platforms for leading brands like Adidas and Nokia, Joseph Taylor is now a senior executive with Epsilon and in our discussion in early 2020, he shared some fascinating insights on loyalty trends and preferences around the world.
As the global pandemic became an increasing concern, we discussed how loyalty programmes were adapting their models to stay profitable and powerful, proving to be an even more critical tool for brands to build trust and relationships - beyond just transactions and rewards.
We also talked about the difference between transactional-style programmes and the newer emotionally-led propositions - what Epsilon calls "BIG L" loyalty versus "little l" loyalty!
Listen to this summary to learn more about these ideas and other insights from Joseph Taylor for loyalty program managers around the world.
Show Notes:
1) Joseph Taylor, Senior Vice President Operations, Epsilon