Martin Sokk is the Co-Founder and CEO of Lightyear. He joined Hector to discuss his journey from product management at Wise (formerly TransferWise) to building a company revolutionising retail investing in Europe.

Martin shares how his product-driven mindset and relentless curiosity have shaped his career, offering insights into creating 10x products, scaling startups, and understanding customer needs through direct engagement. The conversation also dives into:

• Lightyear’s mission to transform Europe’s outdated and costly investing infrastructure
• The challenges and opportunities of building a pan-European fintech solution
• Lessons learned from Wise and the importance of fostering entrepreneurial talent
• The role of resilience in navigating crises and maintaining focus on long-term goals

Martin’s story is packed with actionable advice and inspiration for founders, operators, and anyone passionate about fintech innovation.

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