

David vs. Goliath in Power Markets: Retail Electricity Provider + Battery Monetization — James McGinniss, CEO of David Energy
Mar 26, 2021
In this discussion, James McGinniss, CEO of David Energy, delves into empowering consumers in the energy sector, likening his company’s mission to David vs. Goliath. He explains how they function as a wealth manager for energy assets, notably through battery monetization. By leveraging data from customers' devices, David Energy optimizes energy consumption, allowing consumers to save on bills. The conversation also covers the shift towards distributed energy resources and the importance of collaboration in tackling climate challenges.
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David Energy Symbolizes Consumer Empowerment
- The name David Energy symbolizes the rise of individual consumers empowered by distributed energy resources.
- It contrasts with traditional utilities by prioritizing consumer control over power sourcing and billing.
Tech, Devices, and Regulation Converge
- The convergence of cheaper tech, widespread smart device rollout, and progressive deregulation enables innovative energy solutions.
- These factors together make integrating distributed resources into energy markets viable today in the US.
Vertical Integration Enables Market Edge
- David Energy acts as both a retail electricity provider and a software company aggregating behind-the-meter batteries.
- This vertical integration enables better market participation and bill savings beyond standalone software solutions.