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What started as a flower farm has evolved into a thriving community experience with pizza, peonies, and pick-your-own eggs. Together, they explore the deep thinking, sustainable practices, and collaborative mindset driving the farm’s remarkable transformation.
Learn how Darragh blends farming tradition with human-centred principles, and discover how change-makers in any industry can be inspired by the resilience, creativity, and adaptability found in modern Irish agriculture.
🔑 Key Takeaways
- How to diversify without losing focus: a masterclass in iterative business building
- Why collaboration (not control) is essential for modern rural enterprises
- The power of customer experience in reshaping farming's role in local communities
Creators & Guests
- Gerry Scullion - Host
- Serdar Mele - Editor
- Stef Murphy - Producer
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This is HCD – Human-Centered Design, UX & Service Design Thinking Podcast