BiggerPockets Real Estate Podcast 508: How to 10x Your Deal Flow Using "Evergreen Content"
Sep 21, 2021
Trevor Mauch, founder of Carrot and host of the Carrot Cast, discusses innovative real estate marketing strategies. He shares insights on how evergreen content can streamline lead generation, making it easier to attract clients while reducing workload. The conversation highlights the differences between outbound and inbound marketing, emphasizing the value of building a credible online presence. Mauch also explores ways to maximize deal flow, enhance SEO, and the importance of establishing authority in the competitive real estate landscape.
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Learning More
- Want to learn more about evergreen content and turning websites into lead generation machines?
- Go to carrot.com/pockets for a special webinar and case studies.
Carrot's Focus
- Trevor Mauch's company, Carrot, helps real estate investors and agents attract motivated sellers through evergreen marketing.
- They use websites to build authority and capture leads, much like Zillow does for retail buyers.
Online Vetting
- People research real estate professionals online, just like they check product reviews before purchasing.
- Having a strong online presence is crucial for building trust and credibility with potential clients.