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The Business of Authority
Do You REALLY Have Competition?
Mar 5, 2024
Delve into competition in business with insights on defining competitors, mindset shifts towards collaboration, uncovering deeper issues through simple problems, innovative differentiation in business services, leading a revolution for change, and standing out in a competitive market.
37:01
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Quick takeaways
- Competition extends beyond direct rivals to include entities with similar ethos or design preferences in a brand neighborhood.
- Refining niche focus reduces competition by tailoring messaging and engaging a specific audience.
Deep dives
Competition Defined by Brand Neighborhood
Defining competition and the size of the market by considering a brand neighborhood concept. Competition is not just limited to direct similar businesses but includes entities within a brand neighborhood reflecting similar ethos or design preferences.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode