Most startups don’t break because they lack talent.
They break because the product quietly splits into parallel universes.

One team ships a feature.
Another ships the same feature… differently.
Both are “right.”

Everyone’s moving fast.
No one’s moving together.

Chris Strahl saw this up close and decided chaos was not a growth strategy.

Before co-founding Knapsack, he watched high-performing teams drown in edge cases, forks, and silent product drift.
Same company.
Same roadmap.
Multiple realities.

The fix wasn’t more syncs.
It was fewer interpretations.

Knapsack became infrastructure.
A single system where product, design, and engineering agree before shipping.
Enterprise adoption.
Thousands of users per account.
Multi-x growth without burning people out.

And here’s the founder lesson hiding underneath.

Scaling isn’t about better judgment.
It’s about building systems so judgment isn’t constantly required.

So sit with this:

What part of your business only works because you’re still manually resolving contradictions every day?

Stick around and you’ll learn how real teams scale without fragmentation, why systems beat heroics, and how founders stop being the merge conflict.
This is for founders, operators, product leaders, and anyone building past the early chaos stage.ist the URLS

_

https://designsystemspodcast.com
https://www.linkedin.com/in/chrisstrahl
https://knapsack.cloud

https://wikimediafoundation.org
https://protectourwinters.org

https://aiforfounders.co/

https://ambient.us⁠

⁠https://codestory.co

a⁠https://kitcaster.com/application ⁠

⁠https://ryanestes.info⁠

HMHB LIVE with Ore & Portia Oduba