SchoolCEO: K-12 Marketing + Communications Andrew McPeak: Preparing Students for Real Life
Andrew McPeak is a millennial speaker and Vice President of Content for Growing Leaders. His experiences as a researcher, speaker, and content designer have led him to become well versed in communicating to and about the next generation. In this conversation, he discusses Generation Z and how educators can better prepare their students for real life.
As part of a mini-series on generations, Andrew explores how school leaders can think critically about what is best for students today and beyond their K-12 years. Andrew is the author of Ready for Real Life: Unpacking the Five Essential Soft Skills Great Leaders Instill in Their Students and the co-author of Generation Z: Unfiltered. Both books are practical and academic— or as he puts it “prac-ademic.”
This episode is centered on students and yet still highlights an opportunity for school leaders to market their schools to their community from parents to businesses as they prepare students for the right soft skills to be successful in real life.
Follow Andrew McPeak on X/Twitter here and learn more about him, his writing, and the Growing Leaders organization here:
https://readyforreallifebook.com/
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