Episode 498: Nakisah Williams of Craft Club

Mar 12, 2025

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Building a business isn’t just about growing fast—it’s about learning how to keep up with that growth while staying true to yourself. And for many business owners, that’s a constant challenge.

In this episode, Fiona Killackey speaks with Nakisah Williams, the founder of Craft Club, a brand that started in the midst of lockdown and has grown into a thriving creative community. But it hasn’t been easy. From facing copycats to balancing the mental and emotional demands of entrepreneurship, Nakisah has learned how to navigate the ups and downs of building a business from scratch.

Here’s what’s covered in this episode:

The birth of Craft Club: How Nakisah turned a simple idea into a community-focused brand.
Dealing with copycats: The tough reality of running a business where others try to imitate your success.
The power of community: How Nakisah’s loyal followers have supported her through challenges.
Mental health and entrepreneurship: Why it’s crucial to prioritize well-being in a fast-paced world.
Branding and social media: Using your online presence to build something meaningful.
Celebrating the small wins: How to recognize and appreciate the progress, no matter how small.

If you’ve ever felt the weight of building something from the ground up, this episode is for you. Tune in for insights, real talk, and practical advice from someone who’s been through it all.

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