Above The Fold Episode 67 | What Attentive Gets Right About Actually Knowing Your Customer With Keri McGhee
✨ In this episode of Above the Fold, I sat down with Keri McGee, CMO of Attentive and a cx-to-marketing powerhouse, to talk about why good customer experience isn’t enough anymore—and what today’s best brands are doing to actually stand out. 📱💡
📊 The real reason 97% of brand messaging still looks like 2013
📦 How brands like UGG and OLLY are making omnichannel work—for real
🤖 Why AI isn’t the enemy (and how it’s already outwriting your content calendar)
📈 What orchestration looks like beyond just SMS and email
🧠 How to use data smarter—even if you’re just getting started
🛍️ What customer experience looks like in a mobile-first, AI-powered, “I want it now” world
👉 Hit play for insights on personalization, retention, and what modern lifecycle marketing requires in 2025.
📲 Follow Keri:
LinkedIn: linkedin.com/in/keri-mcghee/
📲 Check out Attentive:
Website: attentive.com
Instagram: @attentivehq
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👋 Connect with Jess:
• LinkedIn: linkedin.com/in/jess-cervellon
• Twitter: x.com/jesscervellon
• Instagram: instagram.com/jess.cervellon
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