Shifting Between Advertising And Marketing - Dmitry Grobov, Kalyan Ram

"Should I work in advertising or marketing or something else?" In this episode, we discuss what it's like to shift from advertising to marketing - and back. Challapalli Kalyan Ram is based in Mumbai, India. From project/account manager to strategist to a consumer planning and research manager in Diageo and back to strategy, Kalyan is now running his own shop Wolfzhowl where they specialize in branding, research, and many other services.  https://www.linkedin.com/in/challapallikalyan Dmitry Grobov is based in Moscow, Russia. He started out as a strategic planner and moved his way up to strategic planning director and is now the head of marketing in Xiaomi Russia. He uses a creative yet data-driven approach that helps him craft marketing campaigns and guide teams to success. https://www.linkedin.com/in/dgrobov/ ** Find the book "Strategy Is Your Words" and 100 strategy classes at Sweathead here: http://www.sweathead.com