The Colin and Samir Show The Growing Pains of Growing a Creator Business
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Jun 30, 2020 The hosts candidly discuss the growing pains of building their creator business, tackling challenges like time management and team expansion. They reflect on the significant changes in their journey, emphasizing the need for quality versus quantity in content creation. The conversation touches on the rapid pace of social media, the importance of visual storytelling, and the concept of 'successful failures.' They also share insights about upcoming online courses and the balance between education and engaging content.
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Growing Pains of a Creator Business
- Colin and Samir discuss the challenges of business growth, including process creation, team expansion, and time management.
- They are moving into a dedicated studio space, launching an educational course, exploring merchandise, and rapidly expanding their organization.
Balancing Growth and Content Creation
- Balancing team expansion and new initiatives with consistent YouTube video creation is proving difficult.
- Maintaining video quality while increasing production complexity requires new processes and efficient time management.
Full-Time YouTube During a Pandemic
- Colin and Samir discuss their transition to full-time YouTubers, which coincided with the start of the pandemic.
- This shift has created a dependence on YouTube ad revenue, which is now uncertain due to the pandemic's impact on advertising spending.