#143. How To Pitch Podcasts With Michelle Glogovac
May 21, 2024
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In this discussion, Michelle Glogovac, a podcast publicist and author, shares her expertise on maximizing exposure for authors through podcast appearances. She introduces the concept of a podcast book tour and its benefits. Michelle dives into effective pitching strategies, even for those without a finished book, and emphasizes the importance of personal storytelling. She encourages authors to repurpose content from their interviews for better ROI and highlights the value in sharing unique experiences to engage audiences.
A podcast book tour allows authors to connect authentically with audiences by sharing personal stories rather than just promoting their books.
Successful podcast pitching involves creating a personalized media kit and emphasizing storytelling to engage potential listeners effectively.
Deep dives
The Power of Podcast Book Tours
A podcast book tour involves authors appearing on multiple podcasts to engage with their ideal readers, sharing their personal stories and insights rather than just promoting their books. This method allows listeners to connect with authors on a more personal level, enabling them to develop a familiarity that can drive sales when the book is eventually released. For instance, authors might discuss their writing journeys, explore the motivations behind their stories, or reveal little-known facts about their creative processes. By emphasizing these personal narratives, the authors can build relationships with their audience that extend beyond the written page.
Identifying Ideal Podcast Targets
Authors should not limit their podcast appearances to literary-themed shows but should seek out podcasts that resonate with the interests of their target demographic. For example, a romance novelist might find more success pitching to lifestyle or parenting podcasts frequented by their ideal readers. This broader approach allows authors to tap into different listener bases and cultivate more meaningful connections. By understanding where their potential readers are consuming content, authors can effectively broaden their reach.
Crafting a Compelling Pitch
To successfully pitch themselves to podcast hosts, authors should create a media kit that includes their bio, headshot, and a selection of topics they can discuss during interviews. Personalizing the pitch is crucial; authors should reference specific episodes of the podcast they've enjoyed and clearly articulate how their experiences can benefit the audience. It’s important for the pitch to focus on storytelling rather than simply promoting their book to ensure engagement. Following up after sending the pitch is also essential, as many hosts appreciate gentle reminders of potential guests who could enrich their show.
Leveraging Interviews for Continued Engagement
After appearing on a podcast, authors should actively promote the interview across their social media platforms to maximize exposure and engagement. Sharing soundbites, quotes, or highlights from the episode can encourage followers to listen and become familiar with the author’s work. This strategy not only thanks the host for the opportunity but also establishes the author as a thought leader in their genre. Consistent promotion and engagement post-interview contribute to building an author’s brand and cultivating a dedicated readership.
“Human beings want to hear the stories of other human beings. And that's exactly what podcasts do.”- Michelle Glogovac
You have a finished book, now what? Learn how to pitch yourself to podcasts (and create your own podcast book tour!) in this episode. Here’s a preview of what’s included:
[04:47] What is a podcast book tour? And what are the benefits of doing one?
[12:20] How to pitch yourself, even if you don’t have a finished book.
[31:32] How to repurpose content from your interviews so you get the biggest ROI from your effort.
[36:58] Michelle encourages authors of all experience levels to share their own unique story—and to find value in sharing that story, even if you don't have a finished book just yet. Links mentioned in this episode: