The WordPress Show: How to Split Test Your Website's Email Opt in Form

Sometimes the data leads you to put an exit intent pop-up on your website to collect email addresses from visits as they intend to leave your site.  But what should you put on it? I prefer to allow the data to drive that as well. This video shows how you can use a plug-in called Bloom by Elegant Themes to create variants of your pop-up to increase your conversion rate.