Cohesive Customer Loyalty Program Encompasses “ALL of Accor”

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Sabrina Lillew is the Vice President of Loyalty Programs and Partnerships at Accor, a worldwide hospitality company that owns, manages and franchises hotels, resorts and vacation properties in 5300 locations in over 110 countries.

Loyalty360 CEO Mark Johnson met with Sabrina Lillew to discuss the brand's newly merged loyalty program, Accor Live Limitless (ALL), and how changes in the hospitality landscape have impacted brand loyalty.