Cars Are Now Rolling Computers, So How Long Will They Get Updates? Automakers Can’t Say
Jul 26, 2024
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Learn about the challenges automakers face in updating car software, especially after the 3G service sunset. Dive into topics like subscription models, software-defined vehicles, and ensuring software longevity in modern cars.
Automakers face challenges in providing long-term software updates for vehicles, impacting market value.
Vehicle software maintenance requires clarity on update timelines and commitment from automakers for sustainability in the long term.
Deep dives
The Impact of 3G Sunset on Vehicle Connectivity
The podcast discusses the repercussions of the 3G sunset on vehicle connectivity, focusing on how some Volkswagen, Hyundai, and Nissan models lost features like remote start and service notifications due to the 3G network discontinuation. Volkswagen faced delays in providing a technical solution post-sunset, leaving drivers without access to telematics services for years. This highlights the challenge automakers face in keeping up with software updates for modern vehicles.
Challenges in Long-Term Software Support for Vehicles
The episode explores the issue of ensuring software updates for vehicles over extended periods, contrasting the longevity of smartphone software support with the evolving needs of car software. As cars are on the road for longer periods, automakers must rethink their support strategies to prevent obsolescence and maintain market value. The transition to software-defined vehicles presents opportunities for subscription-based services and ongoing updates but requires careful planning.
Future Outlook for Vehicle Software and Updates
The podcast delves into the future of vehicle software maintenance, with experts highlighting the need for clarity from automakers regarding update timelines and support commitments. Companies like Rivian are setting benchmarks by planning hardware upgradability for up to seven years, aligning with smartphone update cycles. However, skepticism remains among experts about the industry's ability to sustain software updates for cars effectively in the long term.
Phones are supported well beyond their average ownership lifetime. In stark contrast, automakers are struggling to work out how long their “smartphones on wheels” can be kept on the road.