EP#30 Prasanna K – Understanding SaaS fundamentals, building Upekkha & accelerating growth for SaaS startups

In this episode, Prasanna K, Founding Partner @Upekkha Catalyst, joins our host Digjay, to talk about his path leading upto Upekkha, the fundamentals of a SaaS business, validating the need for your product, acquiring your first 50 customers & retaining them, what is value SaaS  & how Upekkha is helping founders scale their SaaS business & more. 

Upekkha is a Value SaaS Accelerator working with B2B SaaS startups to help them scale & achieve profitable growth. Prasanna has >15yrs of experience in tech & product at firms like Amazon & Tejas Networks. Prior to starting Upekkha, Prasanna worked closely with 120+ startups at Microsoft’s India accelerator. You can connect with him here on Linkedin / Twitter

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Show notes –

1. (00:09) Prasanna’s background & path to Upekkha; Fundamentals of a SaaS business (Software as a Service)

2. (08:05) Validating your product; Acquiring your first 50 customers & retaining them

3. (17:20) Characteristics of a successful SaaS founder; Strategic hiring of initial team members

4. (21:48) The inspiration behind starting Upekkha; What is Value SaaS?

5. (24:50) Why most SaaS startups die due to capital indigestion vs capital starvation?

6. (29:47) Upekkha’s operating model & how it helps SaaS startups in scaling up

7. (30:57) SaaS Outlook for India & the world

8. (34:05) Rapid fire and closing remarks

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