In this episode of Planet A Dan Jørgensen talks to Graham Hill who is a dedicated climate change advocate and sustainability pioneer.

Graham Hill explains how he works to change the mindset on climate change within a corporation, what it takes to change a culture and how to reduce your carbon footprint by following “The Big Six”.

In the discussion Hill quotes the legendary management consultant and writer Peter Drucker stating that “Culture eats strategy for breakfast”, which is a key point in the talk.

Graham Hill is probably best known for shaping platforms like TreeHugger.com and LifeEdited as well as GreenRoots and the more recent Carbonauts. Through these platforms, he has worked professionally with what it takes to encourage people to adopt sustainable practices and conscious living for more than two decades. He has been ranked among the "100 Most Creative People in Business" by Fast Company.