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Quick takeaways
- The importance of building a strong and engaged online community, prioritizing authenticity, treating followers as friends, and taking their feedback into account.
- The significance of patience, consistency, and avoiding constantly changing strategies based on online tips and trends in order to achieve success as a content creator.
Deep dives
Natalie Barbu's journey as a social media influencer
Natalie Barbu started her social media journey in 2011 on YouTube, initially making videos for fun without realizing the career potential. Over time, she transitioned from beauty and fashion content to lifestyle and entrepreneurial topics, evolving as she grew older. She emphasizes the importance of being able to make her own choices and content on social media, without being restricted to a specific niche. Natalie shares her experience of building a strong and engaged online community, prioritizing authenticity, treating her followers as friends, and taking their feedback into account. She also discusses the shift from being a solo creator to starting her own social media agency, highlighting the importance of scaling and building a team.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode