The podcast discusses burnout from trying to gain social media followers and the importance of organic marketing. The hosts share their personal experiences with health issues and negative self-talk. They emphasize prioritizing mental health and creating sustainable businesses. The speaker plans to take a break from social media and focus on mental health.
Prioritizing mental health is crucial when facing health challenges and pushing oneself to the point of burnout in online work.
TikTok's search engine and evergreen nature allow for the sustainability and potential longevity of content, attracting new followers and engagement.
Deep dives
Burnout from Overworking on Social Media
The host shares her experience of burning herself out while striving to reach 20k followers on TikTok. Despite advising clients against overworking, she disregarded her own advice and suffered the consequences of burnout. She emphasizes the importance of not letting this happen when marketing a business organically on social media. Taking a break from posting on her own platforms, she focuses on her clients and reevaluates her priorities.
The Power of Evergreen Content on TikTok
While taking a social media break, the host acknowledges that TikTok's search engine and evergreen nature continue to push out her older content, attracting new followers, comments, likes, shares, and saves. She highlights the beauty of this platform and promises to present screenshots of her analytics upon her return. This demonstrates the sustainability and potential longevity of content on TikTok.
Putting Mental Health Over Everything
The host opens up about going through some health challenges and emphasizes the importance of prioritizing mental health above all. She encourages those facing similar struggles to talk to someone, seek help, and take breaks when needed. Highlighting the non-emergency nature of online work, she advises against pushing oneself to the point of feeling like a failure. Instead, she advocates for self-compassion and creating a sustainable business by allowing oneself to feel emotions and make necessary changes.
Hello, my amazing corner of the internet family! This episode is full of lots of vulnerable shares but I think it's so important to talk about! My goal is to let you know that YOU'RE NEVER ALONE!
In this episode, I talk about some physical and mental health struggles and some content burnout. If you aren't in the right headspace to listen please give yourself full permission to come back and listen another time.