Let’s Talk the SAG Influencer + Podcast Contracts with Sue-Anne Morrow & Shaine Griffin
May 30, 2024
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Sue-Anne Morrow and Shaine Griffin from SAG discuss podcast and influencer contracts, benefits of SAG AFTRA agreements, transitioning to influencer agreements, navigating brand deals, and the importance of union coverage in the evolving industries.
Different podcast contracts under SAG-AFTRA cater to various monetization levels and provide eligibility for union benefits.
The Influencer Agreement supports content creators by offering fair compensation, rights ownership, and protection in influencer marketing spaces.
Deep dives
Overview of Podcast Contracts and Their Importance for Performers
The podcast delves into the significance of podcast contracts and their relevance for performers in various entertainment sectors. It highlights the creation of dedicated podcast agreements aimed at covering podcasts under SAG-AFTRA contracts, emphasizing the easy accessibility for both podcast producers and members. The discussion includes different contract types, such as the Micropod Agreement for non-monetized podcasts and the Independent Podcast Agreement for significant monetization, detailing their respective requirements for pension and health contributions and union eligibility.
Insights into the Influencer Agreement and Its Impact on Content Creators
The episode sheds light on the Influencer Agreement and how it supports content creators in the evolving landscape of influencer marketing. It discusses the development process, starting from assessing industry needs to introducing flexible rates and empowering creators to turn non-union projects into union projects. The agreement ensures proper compensation, rights ownership, and usage limitations, assuring protection for performers navigating influencer marketing spaces.
Guest Participation and Compensation in Podcasts
The podcast addresses guest participation and compensation in podcasts, clarifying that guests can opt to waive payment without being SAG-AFTRA members. It outlines the importance of covering guests under the signatory agreement to ensure key protections even if they forego compensation. The approach reflects industry norms and encourages a balanced relationship between hosts, guests, and contracts.
Encouragement for Media Professionals to Seek Union Contracts
The episode concludes by stressing the importance of media professionals seeking union contracts for their work. It encourages performers to request or create union contracts for protection and fair compensation. The emphasis is on the significance of ensuring employers cover projects under safe union contracts, promoting a secure and supportive environment for all media professionals.
Have you always wondered about making your podcast union? Or using your content to pay into your pension and health? Today, I’m bringing on two SAG staff members in charge of these contracts to talk ALL about the Influencer and Podcast Agreements. Sue-Anne Morrow and Shaine Griffin get into a comprehensive discussion about SAG AFTRA, and the conversation covers the distinct contracts available for podcasters and influencers, the benefits of each, and the importance of union coverage in these evolving industries. We go into who these contracts would be right for, how to make sure you product yourself and your brand, and even detail the process of covering podcasts and influencer content under SAG AFTRA. Got more questions? Email Influencer@sagaftra.org & PodcastContracts@sagaftra.org for a direct line into our wonderful union!
00:00 — Introduction to the One Broke Actress Podcast
02:10 — Meet the SAG AFTRA Experts: Sue-Anne Morrow and Shaine Griffin
05:24 — Understanding SAG AFTRA Membership and Staff Roles
06:45 — Deep Dive into SAG AFTRA Podcast Contracts
08:26 — The Benefits of the Micro and Independent Podcast Agreements
20:08 — Transitioning to the Influencer Agreement Discussion
23:03 — Empowering Performers with the Influencer Agreement
24:13 — What Led to the Influencer Agreement
25:08 — Differences Between Waiver and Agreement
27:44 — Navigating Brand Deals and Union Projects
29:42 — Addressing the Skepticism Around Influencer Membership
30:31 — Expanding Union Coverage to Reflect Industry Evolution
34:17 — Understanding Contract Protections and Limitations
37:59 — Podcasting and Guest Compensation Explained
40:32 — Envisioning the Future of Content Creation and Union Support