AI Inside

Amazon vs Perplexity: Who Controls the Agent?

11 snips
Nov 5, 2025
The podcast dives into the intense legal fight between Amazon and Perplexity over AI agents making purchases. They discuss OpenAI’s astronomical $38 billion cloud deal with Amazon and ponder if OpenAI is becoming too big to fail. The hosts also explore the implications of AI in music copyright, highlighting a settlement involving Universal Music and Udio. Additionally, they share insights on Google’s innovative AI ads, Coca-Cola's latest holiday marketing, and new developments with OpenAI’s Sora app, sparking debates about brand control and impersonation.
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INSIGHT

Who Owns Agentic Purchases

  • Agentic browsers raise new legal questions about who controls purchases and identity when software acts for a user.
  • Jeff Jarvis and Jason Howell highlight gaps in terms-of-service, verification, and liability for agent-driven commerce.
INSIGHT

OpenAI's Cloud Deals Shift The Market

  • OpenAI's huge AWS deal signals deep integration between AI vendors and cloud providers with massive infrastructure commitments.
  • The hosts warn this concentration makes OpenAI central to many companies' pipelines and raises "too big to fail" concerns.
ANECDOTE

Using Udio As A Studio Partner

  • Jason Howell describes using Udio as a creative partner to generate musical ideas rather than full songs.
  • He says he used it to spark ideas in the studio, not to replace his own songwriting.
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